Handing out freebies has always been one of the most successful way of ensuring that products get into the hands of the public. People always say that nothing in life is free so when things actually are people are very happy to receive them. Items which people might otherwise ignore become immediately more appealing when people do not have to pay anything for them. This is one of the reasons why promotional products are so successful. Through little expense a business can get their brand into people’s everyday lives by handing out items such as pens which have the company brand printed on them.